STEVE BRODWOLF

CREATIVE DIRECTOR / ART DIRECTOR

I’m not in the advertising business. I'm in the idea business.
Ideas that appeal to both the heart and head.
The kind that engage and entertain across all mediums.
Ideas that speak with one voice, tell a story and make an emotional connection.
Ideas that convince an audience they need to know your brand a little better.

I moved to New York from Chicago in 2010.

2014-2016: Served as a Consultant/CD/ Managing Director in New York leading two Health and Personal Care new business pitches. Based on those victories became a Managing Director/ Creative Director at The Joey Company where I worked on University Of Michigan School Of Public Health. DCH Auto Group, Church & Dwight - First Response, Nair, Simply Saline, RePhresh, Replense.

2007-2014: President and Creative Director of Blu-Sky Ideas LLC.
Grolsch Beer, Partners For Clean Air Illinois, University Of Chicago, Chicago Booth, Mondeleze International, Merci Chocolate, Toffifay, Werther’s Caramels, Music Institute Of Chicago, AARP, Volunteers of America, AMA and various universities across the U.S.A.

1992 to October, 2007: Group Creative Director / DraftFCB
Accounts: Kraft, Applebee’s, Coors and the Bayer Corporation

Kraft: Created the “It’s not Delivery, It’s DiGiorno” campaign:
The most successful new brand in Kraft history, and still going strong.
Introduced California Pizza Kitchen frozen pizza campaign.
Lead the Kraft Macaroni and Cheese “I Got The Blues” campaign.
Introduced Kraft Grate-It Fresh Parmesan Cheese.
Re-introduced Breakstone’s “Cottage Doubles” campaign.
Introduced line of LiveActive Pro-biotic products in USA and Canada.

Applebee’s: Created the “Eatin’ Good in the Neighborhood” campaign making Applebee’s the fastest growing casual dining restaurant in the world.
Introduced Applebee’s collaboration with Weight Watchers.
Introduced 360° "Huge Flavors" interactive web campaign featuring Food Network Chef, Tyler Florence.

Worked with Johnny Cash (Ring Of Fire) on Applebee’s Fire Grilled Favorites.
(Not your usual resume listing but how cool is that?)

Coors Brewing Company: Brought John Wayne back to life "To Tap The Rockies" in a series of spots for Coors Light.
Developed new “Uncompromising” campaign for Coors Banquet which is still running.

Featured on the Tonight Show and Entertainment Tonight for bringing John Wayne back to life for Coors light.

1983 to 1992: Associate Creative Director/DDB-Needham
Accounts: McDonalds, Disney, General Mills, Clorox, Rubbermaid and Ramada Inns.
Bayer Corp: Created the “We Cure More Headaches Than You Think” campaign for entire line of Bayer Corp.

1980 to 1983: Art Director/Foote Cone and Belding
Accounts: Kraft, Sears, Sara Lee and Lanier and Coors.

Awards & Recognition: Chosen and featured in the Art Directors Annual.
Gold medal in the International Film Festival for art direction
Clio recognition for a commercial for Rubbermaid

STEVE BRODWOLF - BLU-SKY IDEAS - 312-848-8483
email: steve.brodwolf@blu-skyideas.com